BLACK SUEDE STUDIO
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Lucia Flat Mule Brown Zebra Calf Hair
NOTE THAT EACH PAIR IS UNIQUE IN TERMS OF PRINT.
- $345
- $345
- Unit price
- / per
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Brown Zebra Calf Hair
A luxury footwear and accessories brand, launched in 2019 in Montréal's fashion district. Designed in Montréal and handcrafted in some of the world’s finest ateliers, BLACK SUEDE STUDIO delivers distinct footwear, jewelry, and belts. Every piece is thoughtfully designed with refined details and all-day wearability in mind, capturing a sense of femininity without compromising on comfort and quality.
We are looking for an experienced and dynamic Marketing & Brand Strategist to help shape the brand’s marketing direction and support commercial growth. The ideal candidate will combine strategic thinking, creative sensibility, and strong analytical skills, with experience developing marketing initiatives that build brand awareness, strengthen customer engagement, and drive measurable results.
Working closely with the Creative Director and cross-functional teams, this role will be responsible for developing and executing integrated marketing strategies across campaigns, email marketing, paid advertising, brand partnerships, and wholesale and retail initiatives. This position requires a strong understanding of the fashion and lifestyle industry and the ability to translate creative vision and performance insights into actionable marketing plans.
Develop and manage the overall marketing calendar, ensuring alignment across brand and commercial initiatives.
Build seasonal and monthly marketing plans encompassing product launches, campaigns, email marketing, paid advertising, and brand activations.
Develop integrated, cross-channel marketing strategies that strengthen brand positioning and drive commercial growth.
Identify opportunities to increase brand awareness, customer acquisition, and engagement.
Monitor fashion, consumer, and competitive market trends to inform marketing strategies.
Lead the planning and coordination of seasonal campaign, e-commerce, and lookbook photoshoots in close collaboration with the Head of Creative.
Manage photoshoot timelines, schedules, budgets, and production requirements.
Coordinate with internal teams, photographers, stylists, and external creative partners to ensure successful execution.
Define campaign deliverables and ensure assets meet marketing, e-commerce, wholesale, and retail needs.
Oversee the rollout of campaign assets across relevant marketing channels, ensuring consistency and timely delivery.
Develop and oversee the email marketing strategy through Klaviyo, focusing on customer engagement, retention, and revenue growth.
Build monthly newsletter calendars aligned with seasonal launches, product priorities, and promotional initiatives.
Analyze email performance, including open rates, click-through rates, conversion rates, and revenue.
Identify opportunities to optimize customer segmentation, automated flows, and lifecycle marketing.
Develop actionable growth strategies based on customer behavior and performance insights.
Develop and oversee paid advertising strategies across key digital channels, including Meta, Google, and other relevant platforms.
Collaborate with internal teams and external agencies to align advertising campaigns with brand objectives and sales targets.
Monitor campaign performance, budgets, and key metrics, including return on ad spend, customer acquisition costs, and conversion rates.
Analyze results and identify opportunities to improve campaign effectiveness and return on investment.
Ensure advertising creative and messaging remain consistent with the brand’s positioning.
Identify and develop strategic brand partnerships, retail collaborations, and marketing opportunities.
Support the planning and execution of brand activations, events, and special projects.
Collaborate with wholesale and retail teams to develop marketing initiatives that support sales objectives.
Coordinate the creation and distribution of marketing assets for retail partners, wholesale accounts, and sales teams.
Develop gifting collaborations and cross-promotional opportunities that strengthen brand visibility and reach.
Track and analyze marketing performance across email, paid advertising, campaigns, and other key initiatives.
Prepare regular performance reports highlighting results, insights, and growth opportunities.
Translate data into actionable recommendations to optimize marketing investments and improve commercial performance.
Monitor marketing budgets and ensure resources are allocated effectively.
4–6+ years of experience in marketing, brand strategy, or digital marketing, preferably within fashion, footwear, accessories, or lifestyle.
Strong understanding of brand marketing, campaign planning, and digital growth strategies.
Experience working with Klaviyo or similar CRM and email marketing platforms.
Solid knowledge of Meta Ads, Google Ads, and digital marketing performance metrics.
Experience coordinating photoshoots, campaigns, and creative productions.
Strong analytical skills, with the ability to interpret data and translate insights into strategic decisions.
Excellent organizational and project management skills, with the ability to manage multiple initiatives, deadlines, and priorities simultaneously.
Strong written and verbal communication skills, with a collaborative approach to working with internal teams and external partners.
A refined creative sensibility and a strong understanding of the contemporary fashion and luxury market.
Proactive, resourceful, and solutions-oriented, with the ability to thrive in a fast-paced, entrepreneurial environment.
Opportunities for professional growth and development.
Employee allowance and discounts on our luxury footwear products.
Medical insurance.
Free gym access.
Dog-friendly office.
A small, dynamic, and creative work environment in the world of high-end luxury fashion.
Please send your resume to jennifer@blacksuedestudio.com with the subject line “Marketing & Brand Strategist Application.”
